How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books, Mobile Marketing | Author: Peggy Anne Salz | Date: February 10, 2016
mobile bridges digital and physical worlds

A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

How To Win In Japan With Your Mobile App

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: April 14, 2014
Japan mobile gaming app Apponomics

Japan mobile gaming app ApponomicsJapanese users aren’t only big on apps; they’re the world’s biggest spenders,  according to app tracker App Annie. Growth in mobile apps spend —­ particularly on games —dramatically outpaces growth in the rest of the world. To help you crack the Japanese market, and succeed, here’s a simple checklist.

But first allow me to update you on progress and exciting …

Mobile App Success: How Much Can It Really Cost?

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: February 18, 2014
apponomics app book

apponomics app bookCountdown to the launch of Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money with their apps. The free book — which I have researched and written in conjunction with InMobi, the world’s largest independent mobile advertising company —provides best practices and tips from the industry experts to help you …

How Mobile Powers New, Engaging Publishing Models

Topic: Books, Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: November 18, 2013
mobile the great connector

mobile the great connectorMobile allows marketers to interact with people and grow their community of brand advocates. But the power of mobile is not just in its ability to reach and influence consumers every step of the journey. Mobile also bridges the digital and physical worlds. In this new role, where mobile has become the “connective tissue,” it gives an entirely new dimension …

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013
bake social into your app

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

NEW App Guide Brings Together Experts To Help You Make, Market & Monetize Mobile Apps

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: May 17, 2013
The Everything Guide to Mobile Apps ebook

The Everything Guide to Mobile Apps ebookWith mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide …

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