In Volume 2 of this resource, which I wrote in partnership with the Mobile Marketing Association (MMA UK), we explore how location data and context are coming together to enhance the entire marketing cycle. From strategies to re-imagine and hyper-personalize the customer experience, to ways brands can use mobile to super-charge offers linked to consumer context, this resource helps marketers choose the appropriate channels and approaches that will allow them to satisfy people’s growing requirement for personalized and relevant brand communications in the “mobile moment.”
From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.
The Mobile Commerce Guide, which I wrote in partnership with SAP Mobile Services, includes articles, case studies, key learnings, and forecasts from over 40 industry leaders, innovators and analysts, including the GSMA, Accenture, IDC, MasterCard, Cisco, PayPal, Dutch-Bangla Bank, and RBS Citizens. From serving the world’s underbanked, to engaging consumers with experiential retail, to harnessing IoT to drive the future of commerce, the insights gathered in this Guide are global, diverse, and--above all--actionable.
This inaugural edition of the Mobile Operator Guide, which I write in partnership with SAP Mobile Services, draws from interviews with industry thought leaders and innovators to identify market trends, best practices, and key lessons learned in deploying mobile services. The purpose is to equip telcos and telecom professionals with direction to drive messaging revenue, deploy cost-saving solutions, generate new revenue streams from mobile commerce, build loyalty through customer engagement programs, plan for LTE roaming through IPX adoption, and maintain competitive advantage in an IP-based world.
This resource, which I wrote in partnership with the Mobile Marketing Association (MMA UK), provides a thought leadership narrative and insights into how brands are using mobile to bridge the digital and physical worlds, paving the way for new marketing approaches. I also highlight the real benefits and opportunities that result when marketers properly harness mobile to extend reach, boost loyalty and increase revenues through effective mobile engagement.
The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business is my “how-to” guide equipping you to make, monetize, and market your mobile app. It draws on the vast experience of its authors and the insights of more than 25 mobile professionals and contributors to provide you clear direction, critical information, and best practices around developing, distributing and promoting your mobile apps.
Honored as a "Award-Winning Finalist in the General Business category of The USA "Best Books 2011" Awards, this stellar assemblage of experts from business and academia provides vital insights into the characteristics of how digital natives work, shop, play, and learn. I contribute the chapter on marketing and advertising, showing how brands and businesses must connect and communicate with this always-on, socially networked generation. This resource, edited by Michelle Manafy and Heidi Gautschi, offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.
Aptly titled Truly Mobile, The Netsize Guide by Gemalto, underlines three key themes that characterize the state of mobile today and its future. These are Transaction (how we’ve come to rely on mobile devices for commerce from researching products to making purchases); Transformation (how mobile devices are increasingly driving content, communications, and connectivity); and Trust (how we require — and will soon demand — simple, transparent services and devices we can trust). It draws from interviews I conducted with over a dozen senior executives from companies across the business ecosystem including ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecoms & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic, Yahoo!, and others.
The Netsize Guide, that I write in partnership with Netsize (now a Gemalto company), is a comprehensive annual industry report, documenting the state of the global mobile content and services market. This year I focus on the case studies, business models and future scenarios that illustrate the profound impact mobile is having on all aspects of our daily lives and our global society. From new services aimed at achieving socioeconomic development goals in emerging markets, to the advance of smartphone features that support Augmented Reality applications that merge the physical and digital worlds around us, to the advance of mobile into new vertical industry sectors and disciplines, I show how mobile is moving us a giant step closer to a new Renaissance.
The Netsize Guide, that I write in partnership with Netsize (now a Gemalto company), is a comprehensive annual industry report, documenting the state of the global mobile content and services market. This year I explore the role of mobile in society and examine how companies are beginning to harness mobile and key features such as GPS, a built-in payment, and device capabilities to collect and transmit real-time data about what we browse and buy to create a new state of hyper-connectedness. The Netsize Guide features 34 interviews with industry senior executives at leading companies including Blyk, Coca-Cola, Facebook, Fox Mobile Group, Greystripe, MCN, Nokia, Sony BMG, YouTube, and Zed, to name a few.
I join with Netsize (now a Gemalto company) to produce a comprehensive annual industry report and almanac, documenting the state of the global mobile content and services market. On the 10th anniversary of Netsize, this edition of the Guide features the results of a survey of 1,800+ mobile communications professionals from 79 countries. It also features excerpts and insights from interviews I conducted with 25 c-level executives at leading companies including eBay, google, HighCo., Jamba, MSN, Nokia, PayPal, Visa, Vivendi Mobile Games, and Vodafone—to name a few.
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