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How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books, Mobile Marketing | Author: Peggy Anne Salz | Date: February 10, 2016

A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

How To Win In Japan With Your Mobile App

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: April 14, 2014

Japan mobile gaming app ApponomicsJapanese users aren’t only big on apps; they’re the world’s biggest spenders,  according to app tracker App Annie. Growth in mobile apps spend —­ particularly on games —dramatically outpaces growth in the rest of the world. To help you crack the Japanese market, and succeed, here’s a simple checklist.

But first allow me to update you on progress and exciting …

Mobile App Success: How Much Can It Really Cost?

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: February 18, 2014

apponomics app bookCountdown to the launch of Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money with their apps. The free book — which I have researched and written in conjunction with InMobi, the world’s largest independent mobile advertising company —provides best practices and tips from the industry experts to help you …

How Mobile Powers New, Engaging Publishing Models

Topic: Books, Mobile Marketing, Mobile Research | Author: Peggy Anne Salz | Date: November 18, 2013

mobile the great connectorMobile allows marketers to interact with people and grow their community of brand advocates. But the power of mobile is not just in its ability to reach and influence consumers every step of the journey. Mobile also bridges the digital and physical worlds. In this new role, where mobile has become the “connective tissue,” it gives an entirely new dimension …

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

NEW App Guide Brings Together Experts To Help You Make, Market & Monetize Mobile Apps

Topic: Books, Mobile Apps | Author: Peggy Anne Salz | Date: May 17, 2013

The Everything Guide to Mobile Apps ebookWith mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide …

New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies

Topic: Books, Research | Author: Peggy Anne Salz | Date: March 11, 2013

SAP Mobile Operator Service Guide 2013What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.

Fortunately, this is …

Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: February 19, 2013

mobile app engagementText messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage

Enterprises Need Mobile Apps Too; Tapping The Next BIG Market

Topic: Books, Mobile Enterprise, Research | Author: Peggy Anne Salz | Date: January 28, 2013

mobile enterprise mobile appsWhile the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

It’s a fledgling market poised for explosive growth, and a mobile app mega-trend  highlighted in my …

The Everything Guide To Mobile Apps For Developers, Businesses & Brands

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: November 14, 2012

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you …