How BigShyft Infused Email Marketing With Personalization To Rocket Retention

How BigShyft Infused Email Marketing With Personalization To Rocket Retention

Advertising & Brand Apps & Marketing Podcast
3 min read

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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The New Rules Of Marketing—Will Fintech Gains Last?

The New Rules Of Marketing—Will Fintech Gains Last?

Apps & Marketing
8 min read

Some app categories are seeing a boom during the COVID-19 crisis and that includes fintech. Whether people are simply turning to banking apps rather than heading to their local branch, or they’re checking in with their investments more regularly thanks to the volatile market, people across the globe are embracing fintech as a way to cope with the challenges of this crisis.