Apponomics: The Insider’s Guide to a Billion Dollar App Business
Welcome to the ultimate guide for aspiring app entrepreneurs and seasoned developers alike. “Apponomics: The Insider’s Guide to a Billion-Dollar App Business” is your essential roadmap to achieving sustainable success in the competitive world of mobile...
Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget
Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the...
Metaplay’s Teemu Haila On Scaling And Saving Smaller Studios $1 Million/Year With One SDK
It used to be that big wins demanded deep pockets. Now, achieving success on a shoestring budget isn’t the exception but the rule. It all comes down to one question: how much are you spending on your backend? This week’s guest estimates that studios spend an average...
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
For most brands, the spray-and-pray approach to ad creative has taken a backseat, favored instead by precise targeting that increases the chances of connecting with consumers and clinching the conversion. Crystal Bai, Senior Director of Marketing, joins the show this...
Destroying Deepfakes In Three Simple Steps
Over 2 billion voters in 50 countries are heading to the polls this year—and they need reliable information to make informed decisions. To combat the detrimental deepfakes and salatious misinformation, one brand developed a “digital trust network for social...
Why CTV Deserves A Spot In Your Marketing Mix
As marketers grapple with the challenges of measurement in a privacy-first landscape, CTV stands out as a crowd-pleaser. Its ability to get granular with available data and point to specific actions that clinched the conversion makes including it in your marketing mix...
Perfecting Performance Marketing In 2024 And Beyond
Performance marketing used to be app marketers’ golden goose—at least when attribution signals were plentiful, and UA managers were free to splash the cash netting new users. Today’s performance marketing is a far cry from its pre-IDFA counterpart. Megan...
Breaking Down The Aarki Rebrand
Until now, we’ve known Aarki as the powerhouse mobile advertising platform that specializes in delivering personalized ads to mobile app users. Now, we’ll start seeing them in a new light. Avi Das, Chief Revenue Officer and Chaitanya Upadhyay, Chief...
Helping Non-Gaming Apps Climb Rank In The App Stores
Non-gaming apps are climbing the ranks in the app stores but still have notes to take from their gaming counterparts on acquisition and performance. Alex Li, Senior Director of Global Non-Gaming App Discovery at AppLovin, joins Peggy Anne Salz to share pages from his...
GameFounders’ Kadri Harma On Unlocking The MENA Game Market
MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring...
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at...
Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game...
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
Your company is sitting on a stockpile of valuable customer insights—but accessing and extracting the right data to power effective marketing and engagement strategies can be a stretch. Sure, the answer is in the data—provided you know the right questions to ask and...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.