Becoming the Boss in Mobile Marketing
You’re smart, you’re capable, and you’re ambitious. But how do you level up and grow your game and add some rocket boost to your career? Start by checking out this podcast. We ask two top women in tech how they did it: where they started, how they climbed the career...
Road Trip to Eastern Europe with Nakusi Games & Joom
What’s better than a road trip? And in COVID times, we’re still doing them virtually, visiting Eastern Europe to chat gaming with Nakusi Games and retail with Joom, a marketplace you may never have heard of that has over 350 million customers in 100+ countries. In...
Alexander Ruban at Product Madness, influencer marketing, gaming, and attribution
How do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale? In this Mobile Heroes Uncensored: Origin Story we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing,...
Maximizing Subscription Revenue
The godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue. (OK, the “godfather of growth” is the guy who invented...
Alexey Gusev at Goodgame Studios, boosting conversions and much more
Welcome to Mobile Heroes Uncensored, Origin Stories. In this premiere episode, we dive into the deep, dark, and twisted crevices of Alexey Gusev’s mind. He leads growth at Goodgame Studios, and has a very interesting way of boosting conversions to paying users by as...
Roadtrip Germany: Mobile Marketing with Delivery Hero, Flixbus, Soundcloud, & Yazio
Mercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of. In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and...
Sam’s Club, Walmart, retail apps, fail whales and the world’s best BBQ sauce
Retail isn’t easy but mobile retail has grown enormously over the past 18 months. We chat with the head of product and growth marketing at Sam’s Club, part of one of the world’s largest retailers (yep, Walmart) and a former colleague, now retail app builder. We chat...
Bumble user acquisition execs on growth, data, iOS 14.5, and the crazy, insane 2020s
My growth isn’t tanking … I’m doing an incrementality test! If you’re one of the largest dating platforms on the planet, you probably know something about growth. So Peggy and John were super-happy to chat with Bumble director of growth marketing Morry Mitrani and...
Netflix. Gaming. Grindr. Aftermath of the IDFA. And SO. MUCH. MORE
The IDFA gave. Now it’s taking away. And what are we left with? Honestly, some degree of chaos in the mobile advertising market, with budgets fleeing iOS and stampeding Android. But our panelists from Singular, AdColony, Liftoff, and Fyber highlight that in every...
The Future of Marketing Measurement with Babbel & Flexion Mobile
We have far too much fun with excellent guests talking about garbage metrics in this episode of Mobile Heroes Uncensored. Peggy and John chat with: – Sylvain Gauchet, who heads up Growth and Marketing at Babbel – Lior Barak, data strategist at Tale About Data – Mobile...
Three Experts Offer Fintech App Marketing Tips You Can Bank On
Economic life this summer is picking up at such a rapid pace that The Guardian recently compared the rebound to the Roaring 20s, when “people came out from the gloom of a devastating flu pandemic and a global war to foxtrot and make merry.” People are out,...
Creativity, Winning, and Secrets of Game Marketing with Top Journalists
In this episode of Mobile Heroes Uncensored we get the top secrets of game marketing from Ludia Games’ Rose Agozzino, BoomHits CEO Jon Hook, and top games journalists: Dean Takahashi of GamesBeat and Dave Bradley of PocketGamer. Along the way we find out what...
Marketing Fitness Apps with TRIQ, 7Mind, and Admiral Media
Once again we gather 3 amazing mobile marketers and promise them free bitcoin for acting silly and spilling all their best tips. Of course, we never pay up. But we do get crazy-good insights into marketing fitness apps … and dirt on their biggest mistakes, including...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.