How BigShyft Infused Email Marketing With Personalization To Rocket Retention

How BigShyft Infused Email Marketing With Personalization To Rocket Retention

Advertising & Brand Apps & Marketing Podcast
3 min read

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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The New Rules Of Marketing—Will Fintech Gains Last?

The New Rules Of Marketing—Will Fintech Gains Last?

Apps & Marketing
8 min read

Some app categories are seeing a boom during the COVID-19 crisis and that includes fintech. Whether people are simply turning to banking apps rather than heading to their local branch, or they’re checking in with their investments more regularly thanks to the volatile market, people across the globe are embracing fintech as a way to cope with the challenges of this crisis.

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Apps & Marketing Retention & Engagement
3 min read

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Apps & Marketing
2 min read

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis. 2020

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis. 2020

Apps & Marketing
17 min read

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.