Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Apps & Marketing Articles
2 min read

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
[READ ON & LISTEN IN]

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Apps & Marketing Articles
19 min read

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.