Agencies & Mobile Advertising
In this episode of Mobile Heroes Uncensored we learn what happened to the 3-martini lunch, why the Madmen aren’t in jail, and how to get your way in client meetings by being a powerlifter. Peggy & John chat with Nadine Santana, Account Manager at Camelot, Bridget...
Playable Ads and Insider Tips on Getting Free Ad Campaigns
In this episode, Yoda tells us why playable ads are driving innovation and growth. Or it might be one of our freakishly awesome guests who are competing for some of Peggy’s Bitcoin. We chat with Akseli Virtanen of Traplight Games, Lomit Patel from IMVU, Tyler Black...
Ad Creatives with Gamesture, Lovoo, Gazeus Games & Liftoff
Video ads are the fastest-growing (we’ve got the numbers) and the most lucrative (just guessing on this one) sector of mobile advertising, and we dive into color theory and usage and pricing and how to build them and about 3.72% of everything else you need to know...
Marketers: Be Brave, Be The Brand And Learn to Put Yourself Out There in 2021
Today’s consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414,...
90% Of Your Players Prefer Ads Over Paying – Now What?
App publishers are doubling down on rewarded advertising models to diversify revenue streams and wring more value out of engaged audiences. I draw from a recent panel with four industry experts to explore the explosion in pioneering models that reward consumers for...
Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
Fueled by record levels of app downloads and consumer spending. Mobile app usage across all categories grew 40% year-over-year with Gaming apps leading the way, according to data from app store intelligence provider App Annie. Games and esports analytics firm Newzoo...
Why Understanding Consumer “Tribes” Formed By Covid-19 Will Help You Do Business Better
Let’s face it: People everywhere on the planet are emotionally drained or financially strained – or both. The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging.
How BigShyft Infused Email Marketing With Personalization To Rocket Retention
Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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Apple Kills IDFA: How Will The Fallout Really Affect Marketers?
Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution.
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Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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The “Engagement Pyramid” that Keeps Customers Coming Back
How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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