3 min read
Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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17 min read
Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.
2 min read
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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14 min read
Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.
2 min read
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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5 min read
Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.
10 min read
These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.
6 min read
You’ve heard it a thousand times: Fill the funnel, see what happens, and segment later. That strategy can fly or it can fail, but is it worth the risk—especially now, when everything marketers thought they knew about their customers is changing?
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2 min read
The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth...
2 min read
Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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19 min read
A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.
2 min read
Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach?
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2 min read
It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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2 min read
An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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