How BigShyft Infused Email Marketing With Personalization To Rocket Retention

How BigShyft Infused Email Marketing With Personalization To Rocket Retention

Advertising & Brand Apps & Marketing Podcast
3 min read

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Advertising & Brand Podcast
2 min read

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

Advertising & Brand Podcast
2 min read

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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