Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
6 min read
Fueled by record levels of app downloads and consumer spending. Mobile app usage across all...
Why Understanding Consumer “Tribes” Formed By Covid-19 Will Help You Do Business Better
9 min read
Let’s face it: People everywhere on the planet are emotionally drained or financially strained – or both. The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging.
How BigShyft Infused Email Marketing With Personalization To Rocket Retention
3 min read
Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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Apple Kills IDFA: How Will The Fallout Really Affect Marketers?
2 min read
Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution.
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Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity
2 min read
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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The “Engagement Pyramid” that Keeps Customers Coming Back
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How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom
2 min read
Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss
2 min read
The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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A Lesson In Behavior: It’s Not All About Data
5 min read
Is our data-driven era driving out the magic of marketing? More importantly, is it possible that...
Beware Of Funnel Vision: Use Data To Navigate The New Marketing Norms
6 min read
You’ve heard it a thousand times: Fill the funnel, see what happens, and segment later. That strategy can fly or it can fail, but is it worth the risk—especially now, when everything marketers thought they knew about their customers is changing?
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The Data Is In The Details When It Comes To Testing Ad Creative
2 min read
The Data is in the Details When it Comes to Testing Ad Creative. Live from Mobile Growth...
Fusing Data And Design To Deliver Compelling Mobile Ad Creatives
2 min read
Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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Right Sizing Your Influencer Marketing To Super-Charge Results
2 min read
Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach?
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Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought
2 min read
It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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