Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for...
Profitable growth in a privacy-first landscape means embracing the shifts and shakes in the adtech industry. But staying up to date is no small feat—especially as major players continue to move goalposts and muddy the water with unclear expectations on enforcement....
MENA is a region ripe with opportunities for game industry professionals. Our host, Peggy Anne Salz, sits down with an expert on the area and headline speaker at the GameExpo Summit powered by PG Connects, Kadri Harma. Co-Founder of the investment fund and mentoring...
In today’s noisy, data-constrained market, studios can’t afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It’s a path stacked with strategic...
Ad dollars follow the eyeballs. But in a marketplace full of channels and congested with paid, social and organic options, marketers must place their bets where attention is high and returns are impressive. One channel that delivers is audio. While other channels are...
There’s no shortage of benefits that games bring to players, from increased creativity to developing interpersonal skills to greater self-confidence. Yet, gaming popularity grows, so do the silent risks posed to children online. Fortunately, there is an organisation...
Until now, marketers have lived in a world where they thought they had a binary choice. They could harness quantifiable and measurable performance marketing, or they could invest in brand marketing that was sure to move the hearts and minds of audiences – but not the...
Byron Reese shares insight into how stories have driven the growth and development of human culture, and outlines tips on how you can tell stories that persuade your customers to take action As humans, we are hard-wired to tell and share stories. We also gravitate to...
Leslie Wood, Chief Research Officer at #NCSolutions, chats with Peggy Anne Salz about the sweet spot for ad frequency, as well as changes to targeting practices and the importance of good creative above all else. According to parents, an apple a day keeps the doctor...
A year after Apple implemented App Tracking Transparency (ATT), questions continue to loom over the impact and whether stricter privacy rules have created positive improvements for user privacy and less positive outcomes elsewhere. A new study by a group of University...
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and stand for in challenging times. It’s down to values and building the capabilities to show, not tell, according to a recent report...
In this episode of Mobile Heroes Uncensored we learn what happened to the 3-martini lunch, why the Madmen aren’t in jail, and how to get your way in client meetings by being a powerlifter. Peggy & John chat with Nadine Santana, Account Manager at Camelot, Bridget...
In this episode, Yoda tells us why playable ads are driving innovation and growth. Or it might be one of our freakishly awesome guests who are competing for some of Peggy’s Bitcoin. We chat with Akseli Virtanen of Traplight Games, Lomit Patel from IMVU, Tyler Black...
Video ads are the fastest-growing (we’ve got the numbers) and the most lucrative (just guessing on this one) sector of mobile advertising, and we dive into color theory and usage and pricing and how to build them and about 3.72% of everything else you need to know...