Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Advertising & Brand Articles Mobile Presence
3 min read

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis. 2020

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis. 2020

Advertising & Brand Articles
17 min read

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives

Advertising & Brand Marketing Gold & Insights Podcast
2 min read

Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Advertising & Brand Articles
19 min read

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

Why The Most Successful Marketing Isn’t Logical, So Learn To Channel Irrational Thought

Advertising & Brand Mobile Presence Podcast
2 min read

It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

Advertising & Brand Mobile Presence Podcast
2 min read

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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