Player First Community

Join the movement shaping the future of in-app advertising

Player First Community

Join the movement shaping the future of in-app advertising

Content powered by insight, amplified by authority.

MobileGroove is the home of analysis, interviews and playbooks by Peggy Anne Salz — content strategist, journalist and trusted industry voice shaping growth, CX and values-driven marketing across mobile, apps and where attention lives.

MobileGroove is the home of analysis, interviews and playbooks by Peggy Anne Salz, content strategist, journalist and trusted industry voice shaping growth and values-driven marketing across mobile, apps and where attention lives.

A repeatable system for turning insight into impact

MobileGroove combines deep industry access with a proven content system that turns one conversation into high-impact content across your channels.

Ideate

Identify what matters

Deep mobile expertise brings focus to what actually moves growth in your market

Shape narratives that sell

Clear messaging builds trust, strengthens customer connection and opens meaningful commercial conversations

Design stories that travel

Repeatable story frameworks give teams and partners a shared language that lands across channels

Activate

BUILD ONCE. DEPLOY WITH INTENT

A disciplined build process creates content that works across multiple formats

ALIGN CONTENT TO REAL OBJECTIVES

Strategic clarity ensures your content drives awareness, builds credibility and generates demand

EARN VISIBILITY THROUGH RELEVANCE

Sharp narrative instincts help you show up early in the conversations shaping your market

Amplify

LEVERAGE TRUSTED REACH

Established relationships and personal credibility put your story in front of the right audience

TURN ATTENTION TO ACTION

An authentic and proven approach drives meaningful interaction you can measure

MOTIVATE AND ACTIVATE

Deep empathy and subject-matter understanding move others to support, share and advocate

Trusted access to real industry conversations

Because real insight starts with listening

MASTERCLASSES with growth leaders

INTERVIEWS WITH LEADING MINDS

IN-DEPTH ARTICLES AND Analysis

Practical resources & PLAYBOOKS

TRACKING THE SIGNALS AT THE INTERSECTION

MobileGroove focuses on the signals that surface at the intersection of technology, behavior and business — spanning mobile, apps, AI, customer experience and the realities of how people engage. Where disciplines collide, analysis helps leaders make sense of what’s next, not just what’s loud.

turn YOUR insight into influence

MobileGroove works with ambitious startups, scale-ups and established brands determined to build credibility and create lasting impact.

Ideate

Activate

Amplify

SIGN UP TO MY NEWSLETTER
– ON POINT. EVERY TIME.

What people tell me off-stage, off-record and between the lines shows up in my newsletter first. Early signals. Informed opinions. Practical insight. All drawn from real conversations and real work.

No noise. No fluff.

Ideate

Activate

Amplify

SIGN UP TO MY NEWSLETTER
– ON POINT. EVERY TIME.

What people tell me off-stage, off-record and between the lines shows up in my newsletter first. Early signals. Informed opinions. Practical insight. All drawn from real conversations and real work.

No noise. No fluff.

Ideate

Activate

Amplify

SIGN UP TO MY NEWSLETTER
– ON POINT. EVERY TIME.

What people tell me off-stage, off-record and between the lines shows up in my newsletter first. Early signals. Informed opinions. Practical insight. All drawn from real conversations and real work.

No noise. No fluff.