You’ve got seconds to grab audience’s attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? Peter Fodor, Founder and CEO of AppAgent tells us more. Our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website. Ad spend is off the charts it grew 90 billion in just three years to reach 280 billion in 2021 no and in sight but of course, with that much money sunk into advertising on mobile and in your apps, well, you’d better have ads that work, and it’s not just the formats it’s the creatives, it’s the influencers, it’s picking the right brand ambassadors, there are a lot of moving parts.