A last call for entries for the Effective Mobile Marketing Awards organized by Mobile Marketing Magazine. The deadline to submit your campaign (no entry fee, BTW) is Friday, August 26th. (However, David Murphy – friend, esteemed colleague and editor of Mobile Marketing Magazine — tells me there will likely be a few days grace for those struggling, so get started on those entries!)
Brands, agencies and companies across the ecosystem can submit their entries via the award website. There you will find the entry form and full details of the entry criteria.
Recognizing results
The Award is in its second year and recognizes the effectiveness of mobile marketing campaigns, apps and mobile websites worldwide. This year also sees the addition of a few new categories (below), and the involvement of a new sponsors, including global mobile marketing firm Upstream and mobile recruitment specialist Propel.
I have once more been invited to sit on the panel of judges, which includes Jon Mew, head of mobile at the IAB; mobile specialist Helen Keegan; ex-Incentivated commercial director and mobile training specialist Robert Thurner; Andy Favell, editor of mobiThinking; Nick Lane, chief analyst at the research firm mobileSQUARED; and Mobile Industry Review editor and founder, Ewan MacLeod.
Stand up and be recognized! Entry is free and the closing date is Friday.
REGISTER HERE
New categories this year include Most Effective Tablet Application; Most Effective Mobile Advertising Platform/Network; Most Effective Campaign from a Mobile Operator; and Most Effective Mobile Publishing Solution.
The full list of categories is as follows:
- Most Effective Mobile Application – b2c
- Most Effective Mobile Application – b2b
- Most Effective Tablet Application
- Most Effective Mobile Advertising Campaign
- Most Effective Mobile Advertising Platform/Network
- Most Effective Mobile Sales Promotion/Direct Response Campaign
- Most Effective Campaign from a Mobile Operator
- Most Effective mCommerce Solution
- Most Effective Mobile CRM/Enterprise Messaging Campaign
- Most Effective Location-based Service/Campaign
- Most Effective Mobile Couponing or Barcode Campaign
- Most Effective Mobile Site
- Most Effective Mobile Charity Campaign/Solution
- Most Effective Mobile Ticketing Solution
- Most Effective Mobile Payment Solution
- Most Effective Mobile Publishing Solution
- Most Effective Mobile Travel & Tourism Solution
Mark your calendar
So get your entries in this Friday, and look for the shortlist in September.
The actual Awards Ceremony is scheduled for November 3 in London.
Last year some 200 executives from brands, agencies and network operators gathered at London’s Vinopolis for the Awards Ceremony to recognize excellent mobile marketing solutions, sites and apps that delivered great results. Read about the 2010 EMMA winners here.