August 18, 2023
Diving into different game genres is no simple feat, especially as innovations in games call for new approaches to net valuable players from the get-go. The trick to coming out on top? Diversify your UA efforts as you diversify your portfolio, says this week’s guest. Ryan Davies, Head of Digital Marketing at Kwalee and recent 30 Under 30 performance marketer, joins us on this episode’s podcast. An expert in creating campaigns that crush it on all platforms, he chats with our hosts Peggy Anne Salz and Brian Baglow about pathways to profitable growth in hypercasual, hybrid, and casual games. He also discusses genre commonalities that transcend platforms and shares life lessons to help you lead teams, rely on your intuition and embrace risk.