June 20, 2019
The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office? It’s a critical question (with no room for guess-work), and we get the answers from Jeff Hasen, a leading digital strategist and authors of several books on mobile including The Art Of Digital Persuasion. In this episode, Jeff walks us through the major developments and opportunities. From foldables and 5G (hot topics at Google I/O) to the many reasons why marketers finally have to sit up and take notice of the Apple Watch (driven by WatchOS6 apps), Jeff weighs in on the news that matters most.