Understanding what your customer values, allows you to drive deeper engagement and, ultimately, influence brand preference and purchasing decisions. “If you use values to understand what’s similar in a group of people, they’re eight times more effective,” says David Allison, @The Valuegraphics Project —best-selling author, consumer behavior authority and marketing expert Check out our riveting conversation that moves from behavioral psychology to consumer trends to personalizing the marketing experience. Allison and his team at The Valuegraphics Project have surveyed 750,000 people worldwide to create the “first global inventory of what everybody on Earth actually cares about—what our shared core human values are.” The outcome is data marketers can layer over demographics and psychographics to enrich marketing and messaging to drive better results and deeper relationships.