It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go. Using real-life examples from his work with some of the world’s biggest brands and influencers, Rory blends behavioral science and case studies to show why marketers who rely on logic may be missing the ideas and inspiration that produce truly effective campaigns. The advertising legend whose TED Talks have been viewed nearly 7 million times also chats candidly about why today’s marketing calls for alchemy and how we can master it to do branding magic.