AI & Automation

Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever

2 min read

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone. Our host Peggy Anne Salz catches up with Philip Wogart, co-founder of HEADGEAR and Executive Director DACH for the VR/AR Association, an international organization designed to foster collaboration between companies and brands in VR and AR. Philip shares the benefits of web-based AR and explains how simple it is for brands and businesses to provide consumers rich experiences right through their browser. He also walks us through his latest collaboration with Axel Springer, a leading European publisher (headquartered in Germany) with 100 print titles, over 70 online sites, and more than 200 digital ventures worldwide. The companies have teamed up to bring AR to the masses, starting with a virtual tour of California. 

For more information on this project, the VR/AR Association is hosting a deep dive session from Chris & Philip on May 6 for its Travel & Tourism Online Meetup. Interested attendees may reach out to or directly to for an invitation.