The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com. She draws from her impressive track record at Electronic Arts to highlight some top tips all mobile markets can use to reach and exceed campaign goals. Melissa, a Mobile Hero recognized for her user acquisition expertise and accomplishments, also talks candidly about where she sees the low-hanging fruit in the fast-moving app marketing space. Finally, she refreshes the advice she offered women in marketing (which appeared in Forbes) and tells us how women can help themselves and other women in the Covid-19 era.