Category: Videos

Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Will Fintech Gains Last?

Some app categories are seeing a boom during the COVID-19 crisis and that includes fintech. Whether people are simply turning to banking apps rather than heading to their local branch, or they’re checking in with their investments more regularly thanks to the volatile market, people across the globe are embracing fintech as a way to cope with the challenges of this crisis.

Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Checking in with Marketers During a Crisis

Marketers aren't medical workers. We're not doctors, we're not nurses, we're not healthcare professionals, not first responders. But marketers have a role to play in helping others survive this global pandemic. Our lives aren't on the line, but the economy is critical.

Topic: Mobile Engagement Author: Laura Coyle

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Media consumption in the Covid-19 era is hitting record levels of consumption as captivated audiences try to stay on top of non-stop news headlines and updates. It's an upward spiral that is causing a massive shift in consumer behavior.

Topic: Mobile Engagement Author: Peggy Anne Salz

Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention

Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of Retention Masterclass, John Koetsier and I talked to “the Godfather of the Mobile Growth Stack” Andy Carvell, partner at Phiture, a growth consultancy based in Berlin.

Topic: Mobile Engagement Author: Peggy Anne Salz

A Lesson in Behavior: It’s Not All About Data

Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.

Topic: Mobile Engagement Author: Peggy Anne Salz

MasterClass Builds Value for Subscribers to Create Lifelong Learners

When your content features Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, or Gordon Ramsey, it sells itself—or at least that’s what you’d expect, right? Well, it’s true to some degree, but that doesn’t mean the marketing team at Masterclass doesn’t have some challenges to overcome.

Topic: Mobile Marketing Author: Peggy Anne Salz

Beware of Funnel Vision: Use Data to Navigate the New Marketing Norms

You’ve heard it a thousand times: Fill the funnel, see what happens, and segment later. That strategy can fly or it can fail, but is it worth the risk—especially now, when everything marketers thought they knew about their customers is changing?
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Topic: Mobile Engagement Author: Peggy Anne Salz

How To Be A Magnetic Brand

Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
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Topic: Mobile Engagement Author: Peggy Anne Salz

4 Tips To Become A Retention Superstar

Retention is the new growth. I’ve said it before and will say it again—but that’ even more true among highly competitive apps for on-demand services.
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Topic: Mobile Engagement Author: Peggy Anne Salz

The Three Must-Measure Metrics For Retention Success

John Koetsier and Peggy Anne Salz sat down with Sunil Thomas, CEO and Co-founder of CleverTap—who has helped solve retention for more than 8,000 apps—to talk about the keys to improving app retention and the metrics you need to measure to know if your efforts are effective.
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