Category: Videos

Topic: Mobile Engagement Author: Peggy Anne Salz

Key Takeaways from Retention Masterclass with Charles Orlando, Head of Global Communications & Brand at CleverTap

Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Key Takeaways From Retention Masterclass With Jessy Hanley, VP Marketing, Intuit

Retention is the new growth. I’ve said it before and will say it again—but that’ even more true among highly competitive apps for on-demand services.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Three Takeaways From Retention Masterclass With Sunil Thomas, CEO And Co-founder of CleverTap

John Koetsier and Peggy Anne Salz sat down with Sunil Thomas, CEO and Co-founder of CleverTap—who has helped solve retention for more than 8,000 apps—to talk about the keys to improving app retention and the metrics you need to measure to know if your efforts are effective.
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