Your company is sitting on a stockpile of valuable customer insights—but accessing and extracting the right data to power effective marketing and engagement strategies can be a stretch. Sure, the answer is in the data—provided you know the right questions to ask and the events to prioritize. Stacy Earl, Head of CRM and User Retention at online rewards platform KashKick, returns to The Groove to spill the secrets about the data “gold mine” sitting in your CRM and how marketers can utilize it to decipher what users are doing from day one. She explains that CRM looks at more than demographics; it dissects customer behavior, too. And it belongs not in your marketing mix but with your data teams. We’re busting myths and breaking down data barriers in this episode. Join co-hosts Peggy Anne Salz and Jim Laurain, Head of Growth at Aampe, as we learn why CRM is more than a marketing tool and how to unlock this superpower to solve customer service issues, improve product, and rocket revenue.