Welcome to the ultimate guide for aspiring app entrepreneurs and seasoned developers alike. “Apponomics: The Insider’s Guide to a Billion-Dollar App Business” is your essential roadmap to achieving sustainable success in the competitive world of mobile...
A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of...
For streaming apps focused on the real-time connection between creators and audiences, this year will be the biggest yet. The pandemic has created a big push for platforms that allow creators to cash in on their popularity, leading to an inevitable tidal change in the...
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.