Apps & Marketing

Three Experts Offer Fintech App Marketing Tips You Can Bank On

3 min read

Economic life this summer is picking up at such a rapid pace that The Guardian recently compared the rebound to the Roaring 20s, when “people came out from the gloom of a devastating flu pandemic and a global war to foxtrot and make merry.” People are out, about and celebrating. Physical businesses, from restaurants to rental homes, are booming. And economic headwinds are also a boost for mobile finance apps, the number one destination consumers depend on to get their lives and budgets back on track as they resume their normal lives.

For over 15 months life has been anything but routine. Some consumers, forced to fall behind on bills when their jobs and livelihoods were in the grip of the virus, are looking to finance apps to achieve financial wellness and peace of mind. Others, fortunate to have accumulated cash in lockdown, are exploring fintech apps to make smart investment decisions.

Across the spectrum, strong consumer demand is driving interest and installs in what is shaping up to be a banner year for finance apps. That would make it two in a row, according to the 2021 Mobile Finance Apps Report. The market analysis, produced by app market intelligence provider App Annie in partnership with app marketing and retargeting platform Liftoff, revealed that finance apps hit a new record last year: App downloads, which totaled a massive 4.6 billion in 2020, outpaced total downloads across all categories by a factor of 2.

Read the full article on Forbes.