Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users. But of course, you need to connect with your customers in a meaningful way. To do that, we need guidance, we need good advice, and we benefit from listening to others. That’s why on a recent episode of Mobile Presence, for ours Reimagine Growth series, I talked to George Sullivan, CEO and Founder of The Sole Supplier, an app that helps millions of people each month find their next best pair of casual sneakers.
With 70% average year on year growth over the past five years—all self-invested and organic—The Sole Supplier seems to have cracked the code to building an engaged community of users. So what’s the secret recipe to The Sole Supplier’s success?
To learn more about how The Sole Supplier team and how it encourages engagement and loyalty through honest, authentic communication, listen to the entire interview here.