Advertising & Brand

The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News

1 minute to read

Profitable growth in a privacy-first landscape means embracing the shifts and shakes in the adtech industry. But staying up to date is no small feat—especially as major players continue to move goalposts and muddy the water with unclear expectations on enforcement. Luckily, David Philippson, Co-Founder and CEO of Dataseat, a contextual mobile DSP, is on top of it all. David unpacks everything from what Apple’s Privacy Manifest and Google’s Privacy Sandbox mean for developers to the five major advantages of adopting a SKAN-only attribution system and why zeroing in on publishers rather than individual users is the key to tapping into your target audience with contextual advertising.