When it comes to mobile-first populations, India leads the list. The country counts more than 1 billion active mobile subscriptions with a massive appetite for mobile apps and interaction. On a single day in December 2021, for example, an astounding 1.06 billion mobile subscribers were active on their phones.
Fast forward to 2022, and the State of Mobile 2022 report by Data.ai, a market intelligence and decision-making platform for the mobile app economy, shows app downloads in India hit the highest levels yet.
What’s more, the report highlights an uplift in the two metrics that matter most to marketers: time and money spent on apps. Indian consumers spent roughly one-third of their waking hours on mobile, using their devices for an average of 4 hours and 42 minutes per day in 2021. Compare that to the average daily television viewership of around 3 hours and 17 minutes per day, and it’s clear mobile is where the action—and the audience—is.
Read the full article on Forbes.