Tapping Audience Data To Activate And Motivate Players In Your Mobile Game

Tapping Audience Data To Activate And Motivate Players In Your Mobile Game

Retention & Engagement
9 min read

App marketing is increasingly defined by a deep understanding of users personas and player types. User segmentation stereotypes (based on age, gender, location, and the times they interact with your app) limit your ability to understand and engage your audience. For the Big Picture, you’ll need to tap audience data based on how real people really interact with your app.