Join Me At Zee MELT 2020 To Define The Future Of Marketing
3 min read
Tapping The 10 Habits Of Highly Effective Mobile Heroes To Boost App Marketing And Engagement
26 min read
In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.
Tapping Audience Data To Activate And Motivate Players In Your Mobile Game
9 min read
App marketing is increasingly defined by a deep understanding of users personas and player types. User segmentation stereotypes (based on age, gender, location, and the times they interact with your app) limit your ability to understand and engage your audience. For the Big Picture, you’ll need to tap audience data based on how real people really interact with your app.
Get £50 Off Your Press Release With RealWire
Helping PR professionals increase the online impact of their press releases for over 10 years.
