Tag: Rory Sutherland

Topic: Media Author: Peggy Anne Salz

Rory Sutherland Tells Mobile Marketers: Focus On Value Exchange & Consumer Experience

mobile mindsetRory Sutherland, Vice Chairman of Ogilvy Group and self-proclaimed "fan" of text messaging -- advises marketers to focus on what matters most: getting the value exchange right.

There are no easy answers, but there are some questions that will help produce them. Ask yourself: "Would this [marketing/approach] annoy me?". That's a good start. "There are just basic rules of etiquette. You use different media judiciously and the ability to do that intelligently is one mark of a mature and intelligent service brand."

Topic: Media Author: Peggy Anne Salz

Rory Sutherland: Best Use Of Mobile Is Customer Service & Feedback

customer service via mobileRory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, challenges the view that mobile is somehow in its infancy and has yet to grow up and compete with the Big Boys (such as online, TV and print) that continue to account for the lion share of advertising spend.

As Rory sees it: the …

Topic: Media Author: Peggy Anne Salz

Ogilvy’s Rory Sutherland: Mobile Marketing Should Target Moments, Moods

rory sutherlandHow and why should brands and marketers take advantage of the unique characteristics of mobile to connect with us at the moments we need them most? Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, tells why marketers need to think beyond reaching a target audience.

As Rory sees it: The real power …