Aug 21, 2012 | Advertising & Brand, Mobile Research
With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a mobile advertising report outlining how we use mobile to reach — and enjoy — our final destination. Significantly, travel brands — from booking agents, to hotels and...
Aug 14, 2012 | Apps & Marketing
Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands...