Achieving The Best UA Results By Attracting The Right Player Types To Your Game

Achieving The Best UA Results By Attracting The Right Player Types To Your Game

Apps & Marketing Retention & Engagement
12 min read

Richard Bartle, Honorary Professor of Computer Game Design at the University of Essex, is perhaps best known in the games industry for his research into the taxonomy of player types. He classified players into four categories: the Achievers, that like to act on the world around them; the Explorers who like to interact with the world around them; the Socialisers that like to interact with other players; and the Killers who like to spoil the fun for others in the game. But is this research into player behavior still relevant for today's mobile games market?