Tag: Ogilvy

Topic: Media Author: Peggy Anne Salz

Ogilvy’s Rory Sutherland: Mobile Marketing Should Target Moments, Moods

rory sutherlandHow and why should brands and marketers take advantage of the unique characteristics of mobile to connect with us at the moments we need them most? Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, tells why marketers need to think beyond reaching a target audience.

As Rory sees it: The real power …