• Twitter
  • Facebook
  • instagram
  • LinkedIn
CONTACT US
  • Articles
  • Podcasts
    • Mobile Presence
      • Cracking the code on how you can drive business results and customer connection.
    • Marketing Gold & Insights
      • A treasure trove from my other interviews – past and present.
  • Videos
    • Retention Masterclass
      • Marketing and Product professionals reveal how they keep audiences loyal.
    • DCN
      • I collaborate with Digital Content Next to showcase media companies and their digital strategies.
    • The Vending Machine
      • I join growth marketer Oliver Kern for straight talk with app publishers and their service providers.
    • Marketing Gold & Insights
      • Actionable advice and “cool stuff” from my best shows and appearances.
    • Retention Masterclass
      • Actionable advice and “cool stuff” from my best shows and appearances.
  • Webinars
  • Books
  • Research
  • Events
  • About
  • Articles
  • Podcasts
  • Webcasts
  • Webinars
  • Books
  • Research
  • Events
  • About

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Advertising & Brand Media
 AdColony, Becker, eBay, MMA, Mobile Advertising & Marketing
8 min read
December 21, 2012, By Peggy Anne Salz

In the last shopping days before the holidays my guest is Michael Becker—North America Managing...

Using Mobile To Ask, Listen & Boost Customer Loyalty

Retention & Engagement
 Gemalto, iPhone, Marketing, Mass Media, Mobile Marketing Association
13 min read
November 29, 2012, By Peggy Anne Salz

In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing...

Leveraging Our Real-World Mobile Behavior To Deliver Real Results

Advertising & Brand Mobile Research
 Advertising, Marcus Startzel, Millennial Media, Mobile Advertising & Marketing, Mobile Marketing Association
10 min read
June 15, 2012, By Peggy Anne Salz

Mobile is redefining our daily lives and mobile behavior, becoming the device we reach to for...

Categories

  • Advertising & Brand 127
  • AI & Automation 4
  • Apps & Marketing 135
  • Content & Media 32
  • Retention & Engagement 112
  • Strategy & Business 20

Twitter

Tweets by peggyanne

Peggy Anne Salz

Author, analyst, content marketing strategist, and frequent Forbes contributor, Peggy equips companies to drive authentic customer connection and reach high-performance goals.

Follow Our Latest Updates

    Get £50 Off Your Press Release With RealWire

    Helping PR professionals increase the online impact of their press releases for over 10 years.

    Sign up today

    For All Your Podcast Production Needs

    Helping clients produce professional podcasts.

    Get in touch

    Press Releases

    RSS msearchGroove feed from realwire

    • World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout December 16, 2020
    • imimobile enables ŠKODA AUTO to use the WhatsApp Business API for customer interactions December 15, 2020
    • Brands Will Waste 99.9% Of Banner Advertising Spend This Year November 19, 2020
    • RCS will generate $52.2 billion for mobile operators by 2028 November 19, 2020

    Contact

    peggy@mobilegroove.com

    • Twitter
    • Facebook
    • instagram
    • LinkedIn
    Web Design RANEdigital