Understanding Why People Uninstall Your App

Understanding Why People Uninstall Your App

Mobile Research Retention & Engagement
8 min read

Mobile apps are where the real consumer engagement happens – provided companies and marketers add real value. While we have a sense of the features consumers care about most, it is essential to understand why they uninstall more than 3 of every 10 apps globally. We get some of the answers we need in a new report from mobile attribution company AppsFlyer.