[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/01/MP011018-Trompeter.mp3" title="The Weather Company: Driving Mobile Growth With Helpful Messaging And Marketing When App Users Need It Most" artist="Helene Trompeter" image="http://mobilegroove.s3.amazonaws.com/2018/01/Helene-Trompeter.jpg" ]
The first wave of banking and fintech apps got high marks for delivering features that allowed time-crunched users to tackle important tasks. But the next wave of personal finance apps is going one giant step better by not going it alone. Driven by the realization that there is real strength in numbers, smart fintech companies are pairing, partnering and joining forces to deliver apps that offer life solutions (not point solutions) aligned with users’ lifestyles, life stages and context at the magical “mobile moment” when they reach to their fiercely personal devices for seriously helpful assistance.
Content companies under pressure experiment with new formats and technologies in search of new ways to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Lewis D’Vorkin, Forbes Chief Product Officer, is pursuing a comprehensive strategy to accomplish both. I catch up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Millions of mobile apps, billions of users and trillions of sensors add up to countless opportunities for brands and marketers to deliver relevant experiences and advertising — provided they can 'listen' to the data signals that indicate user intent.
Helping PR professionals increase the online impact of their press releases for over 10 years.
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Interviews with experts across the mobile app and online marketing industries. Get the latest insights on UA, retention, growth, product development, and more, in a quick and digestible format!
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In this webinar, learn how to leverage data and technology into personalised online experiences for your customers.
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In this webinar, learn how to leverage data and technology into personalised online experiences for your customers.
Learn More