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Small Business: Embrace Mobile To Engage Consumers

Media Retention & Engagement
 Business, Executive director, LinkedIn, location, Marketing
3 min read
May 6, 2013, By Peggy Anne Salz

From searching for retailers and businesses nearby to conducting commerce and transactions, we...

MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Advertising & Brand Media
 AdColony, Becker, eBay, MMA, Mobile Advertising & Marketing
8 min read
December 21, 2012, By Peggy Anne Salz

In the last shopping days before the holidays my guest is Michael Becker—North America Managing...

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Advertising & Brand Mobile Research
 Android, Apple, IOS, iPhone, Millennial Media
8 min read
September 14, 2012, By Peggy Anne Salz

The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its...

Vacationers & Road Warriors Offer Mobile Marketers New Engagement Opportunities

Advertising & Brand Mobile Research
 Dentsu, Millennial Media, Mobile Advertising & Marketing, Mobile device, Purchase funnel
9 min read
August 21, 2012, By Peggy Anne Salz

With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a...

Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel

Apps & Marketing
 Atlanta, Auntie Anne, Coca-Cola, Coke, coupons
8 min read
August 14, 2012, By Peggy Anne Salz

Mobile has the unique capabilities to deliver the right ad to the right person in the right...
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Peggy Anne Salz

Author, analyst, content marketing strategist, and frequent Forbes contributor, Peggy equips companies to drive authentic customer connection and reach high-performance goals.

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    Press Releases

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    • World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout December 16, 2020
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    • RCS will generate $52.2 billion for mobile operators by 2028 November 19, 2020

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