• Twitter
  • Facebook
  • instagram
  • LinkedIn
CONTACT US
  • Articles
  • Podcasts
    • Mobile Presence
      • Cracking the code on how you can drive business results and customer connection.
    • Marketing Gold & Insights
      • A treasure trove from my other interviews – past and present.
  • Videos
    • Retention Masterclass
      • Marketing and Product professionals reveal how they keep audiences loyal.
    • DCN
      • I collaborate with Digital Content Next to showcase media companies and their digital strategies.
    • The Vending Machine
      • I join growth marketer Oliver Kern for straight talk with app publishers and their service providers.
    • Marketing Gold & Insights
      • Actionable advice and “cool stuff” from my best shows and appearances.
    • Retention Masterclass
      • Actionable advice and “cool stuff” from my best shows and appearances.
  • Webinars
  • Books
  • Research
  • Events
  • About
  • Articles
  • Podcasts
  • Webcasts
  • Webinars
  • Books
  • Research
  • Events
  • About

Mobile Ad Spend Climbs, Targeting Gets More Precise: SMART Report

Advertising & Brand Mobile Research
 Asia-Pacific, Azmi v Kirklees Metropolitan Borough Council, Gadget Geeks, India, Millennial
8 min read
October 18, 2012, By Peggy Anne Salz

Smartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage,...

ANALYSIS: Entertainment Marketers Harness Cross-Platform To Drive Commerce

Advertising & Brand Mobile Research
 comScore, Entertainment, Millennial Media, Mobile Commerce, Mobile Content
14 min read
September 20, 2012, By Peggy Anne Salz

Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we...

Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases

Advertising & Brand Mobile Research
 Android, Apple, IOS, iPhone, Millennial Media
8 min read
September 14, 2012, By Peggy Anne Salz

The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its...

Vacationers & Road Warriors Offer Mobile Marketers New Engagement Opportunities

Advertising & Brand Mobile Research
 Dentsu, Millennial Media, Mobile Advertising & Marketing, Mobile device, Purchase funnel
9 min read
August 21, 2012, By Peggy Anne Salz

With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a...

Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel

Apps & Marketing
 Atlanta, Auntie Anne, Coca-Cola, Coke, coupons
8 min read
August 14, 2012, By Peggy Anne Salz

Mobile has the unique capabilities to deliver the right ad to the right person in the right...
Page 1 of 41234»

Categories

  • Advertising & Brand 127
  • AI & Automation 4
  • Apps & Marketing 135
  • Content & Media 32
  • Retention & Engagement 112
  • Strategy & Business 20

Twitter

Tweets by peggyanne

Peggy Anne Salz

Author, analyst, content marketing strategist, and frequent Forbes contributor, Peggy equips companies to drive authentic customer connection and reach high-performance goals.

Follow Our Latest Updates

    Get £50 Off Your Press Release With RealWire

    Helping PR professionals increase the online impact of their press releases for over 10 years.

    Sign up today

    For All Your Podcast Production Needs

    Helping clients produce professional podcasts.

    Get in touch

    Press Releases

    RSS msearchGroove feed from realwire

    • World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout December 16, 2020
    • imimobile enables ŠKODA AUTO to use the WhatsApp Business API for customer interactions December 15, 2020
    • Brands Will Waste 99.9% Of Banner Advertising Spend This Year November 19, 2020
    • RCS will generate $52.2 billion for mobile operators by 2028 November 19, 2020

    Contact

    peggy@mobilegroove.com

    • Twitter
    • Facebook
    • instagram
    • LinkedIn
    Web Design RANEdigital