Oct 18, 2012 | Advertising & Brand, Mobile Research
Smartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage, interact and drive results further down in the purchase funnel. In the U.K., for example, where smartphone penetration is now nearly 60 percent, the IAB (Internet...
Sep 20, 2012 | Advertising & Brand, Mobile Research
Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on...
Sep 14, 2012 | Advertising & Brand, Mobile Research
The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? It’s a tough one to call. New data from...
Aug 21, 2012 | Advertising & Brand, Mobile Research
With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a mobile advertising report outlining how we use mobile to reach — and enjoy — our final destination. Significantly, travel brands — from booking agents, to hotels and...
Aug 14, 2012 | Apps & Marketing
Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands...