10 min read
June 2, 2015,
By
David Lavenda | harmon.ie
Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.
14 min read
June 13, 2014,
By
Peggy Anne Salz
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?
6 min read
June 11, 2014,
By
Peggy Anne Salz
As we use apps to do more, the role of communications — both in enabling a good app experience and...
13 min read
November 29, 2012,
By
Peggy Anne Salz
In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing...
15 min read
November 14, 2012,
By
Peggy Anne Salz
The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business is my “how-to” guide equipping you to make, monetize, and market your mobile app. It draws on the vast experience of its authors and the insights of more than 25 mobile professionals and contributors to provide you clear direction, critical information, and best practices around developing, distributing and promoting your mobile apps.
Buy