Why Communication Can Make Or Break Your App Experience

Jun 11, 2014 | Apps & Marketing

As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via...

Mapping The Hidden Cost Of Mobile Apps

May 9, 2014 | Apps & Marketing, Mobile Research

The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated ­— hence engaging —...