Cognitive Unites Mobile And Digital To Deliver Personal Experiences

Strategy & Business
8 min read

Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.