M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers

Apps & Marketing Media
11 min read

m-pulse video showAt M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing 'stuff' developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer's Guide To The Parallel Universe, a new resource from WIP that lays out the business basics developers need to follow.

In other segments:

Co-host Rob Woodbridge raises his Goblet of Rock to salute Snackr– the company disrupting terrestrial radio by delivering us personalized audio bite-size. Rob also looks backs on the 'social discovery' startups that left their mark on SXSW.

M-Pulse ANALYSIS Mobile Voice: Nuance Talks Multi-Screen, Multi-Tasking

Media Search
11 min read

nuance mobileAt m-pulse we wrap up a month dedicated to mobile voice technology and transformation with a look at Nuance, a company aggressively leveraging its long heritage in speech recognition to enable a range of new experiences and – ultimately – a new voice search experience (and ecosystem). Our guest is Kenn Harper, Nuance Mobile Director of Product Management.

In other segments we discuss some new numbers from Xyologic, a company tracking app downloads to provide us a more European perspective on the rise of Android and the increasing importance of local content and context. And this time my co-host Rob Woodbridge raises his goblet of rock to an innovation (and a mad genius) that redefines what we mean by ‘awesome.’ (Words alone don’t do it justice, so you’ll have to tune into m-pulse and check out the video teaser Rob has inserted into this week’s vodcast.)