SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM

Media Retention & Engagement
9 min read

SoLoMoOn the heels of SXSW it's clear that SoLoMo is a fact, not a fad. I catch up with BJ Emerson , VP of Technology at Tasti D-Lite, the frozen treat chain with a cult following among health-conscious consumers as well as celebrities. The company doesn't just get So Lo Mo -- it has literally written the book on it, and will be releasing The Tasti D-Lite Way :Social Media Lessons for Building Loyalty and a Brand Customers Crave a bit later this year -- so watch this space.

BJ, a champion of SoLoMo and an authority on the ways companies can and should harness mobile and location to super-charge Social CRM, spoke at dozens of industry events in the last year, where he discussed the importance of moving beyond mobile integration of loyalty and rewards programs to really understanding the emotions consumers feel and want to express as they engage with brands on this deeply personal level.

The approach certainly delivers results. This last year went on record as the "greatest growth" year in the history of the 24-year old brand. The brand —whose popularity has grown largely by word of mouth — is a veteran when it comes to customer engagement and social media marketing. Beyond U.S. growth, Tasti D-Lite is also expanding internationally, opening locations in Mexico, Australia and the United Arab Emirates.

M-Pulse: Mobile Voice Analysis & Trends; Will Apple Siri Set The Bar?

Media Search
12 min read

mobile voiceMobile voice services have finally crossed the chasm thanks to the rise (and rise) Apple Siri — the smart, voice-enabled mobile assistant that connects with our personal data and the wider Internet to manage our daily lives. What is the real impact of Apple on the industry? Where are the opportunities for innovation? Who are the niche companies with good ideas and huge potential? And how will our requirement for a voice interface challenge mobile search and set new demands on customer service?

mobile voice, and we examine from a variety of perspectives, beginning with Bill Meisel, the industry go-to guy for all things voice.

By way of background, Bill is the founder of TMA Associates, an independent consultancy providing insights and supporting companies that want to incorporate speech technologies into their offer, or improve their own enterprise efficiency. Bill has also teamed up with the Applied Voice Input Output Society (AVIOS) to organize the Mobile Voice Conference, March 12-14 in San Francisco. With this must-attend just around the corner my co-host Rob Woodbridge and I dedicate this month to mobile voice and celebrate the 'Year of the Ear' — to borrow an observation from Mary Meeker's invaluable trends presentation.