Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, …

How and why should brands and marketers take advantage of the unique characteristics of mobile to connect with us at the moments we need them most? Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, tells why marketers need to think beyond reaching a target audience.

As Rory sees it: The real power …