Mobile: The Great Connector (Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness, Vol. 2, 2016)

Mobile: The Great Connector (Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness, Vol. 2, 2016)

Advertising & Brand Books
9 min read

In Volume 2 of this resource, which I wrote in partnership with the Mobile Marketing Association (MMA UK), we explore how location data and context are coming together to enhance the entire marketing cycle. From strategies to re-imagine and hyper-personalize the customer experience, to ways brands can use mobile to super-charge offers linked to consumer context, this resource helps marketers choose the appropriate channels and approaches that will allow them to satisfy people’s growing requirement for personalized and relevant brand communications in the “mobile moment.”