M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers

Apps & Marketing Media
11 min read

m-pulse video showAt M-Pulse we continue our month-long look at mobile developer issues and opportunities, and focus on the practical marketing 'stuff' developers should master if they are serious about marketing and making money from their apps. We connect with Caroline Lewko, CEO and founder of WIP (Wireless Industry Partnership) and walk through the Mobile Developer's Guide To The Parallel Universe, a new resource from WIP that lays out the business basics developers need to follow.

In other segments:

Co-host Rob Woodbridge raises his Goblet of Rock to salute Snackr– the company disrupting terrestrial radio by delivering us personalized audio bite-size. Rob also looks backs on the 'social discovery' startups that left their mark on SXSW.