In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.
Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies.
Mobile attribution – which allows user acquisition teams to measure the effectiveness of marketing efforts and optimise campaigns and creatives to make the most of their ad spend – is clearly a must. Unfortunately, figuring out the best fit for your app and budget is not so clear-cut. This new (and free) template from Saikala Sultanova - Head of User Acquisition at Space Ape Games and Co-Founder of the UA Society, provides a detailed and valuable checklist to follow.