How Marketers Must Harness Alternative App Stores To Reach Greater Audiences

How Marketers Must Harness Alternative App Stores To Reach Greater Audiences

Apps & Marketing
10 min read

Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies.

Does Your User Acquisition Tool Make The Grade? Use This Expert Checklist To Find Out

Does Your User Acquisition Tool Make The Grade? Use This Expert Checklist To Find Out

Apps & Marketing
12 min read

Mobile attribution – which allows user acquisition teams to measure the effectiveness of marketing efforts and optimise campaigns and creatives to make the most of their ad spend – is clearly a must. Unfortunately, figuring out the best fit for your app and budget is not so clear-cut. This new (and free) template from Saikala Sultanova - Head of User Acquisition at Space Ape Games and Co-Founder of the UA Society, provides a detailed and valuable checklist to follow.