From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.
Peggy Anne Salz
Author, analyst, content marketing strategist, and frequent Forbes contributor, Peggy equips companies to drive authentic customer connection and reach high-performance goals.
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