Life After Android: The Battle Of The Platforms Heats Up
Android may be the dominant mobile platform on the planet, but the experience can differ significantly between country, mobile network, and handset. In the case of Android, where technology has created a huge and underserved market of users eager to explore the world of content and commerce at their fingertips, companies are jockeying for position to fill the gap. Users are looking for a solution to deliver a high-end experience on their older devices, which is why data from SimilarWeb, shows the term “launcher” is the second most popular search term on the Google Play Store.
Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.
Why Communication Can Make Or Break Your App Experience
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to …
Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases
The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?
It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly …
5 Ways To Increase Your Mobile Web Traffic
Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely …
Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions
Shift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.
Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter …
Best & Brightest: Carnival of the Mobilists #267
The Carnival of the Mobilists (COM), the weekly roundup of the Web’s best blogging on mobile and wireless, is now live at WIP (Wireless Industry Partnership) — the connector in the mobile industry, supporting the overall ecosystem by encouraging discussions, co-creation and exchange.
Some of the posts that made the COM this week include:
- Looking for a mobile app developer?
Three Quick Tips To Monetize Your Mobile App
The avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. A great app is a good start, but developers determined to build a serious business also need a solid monetization strategy. Hillel Fuld shares three tips aimed at generating more clicks and — ultimately— more revenues.
Most mobile app developers have realized that earning a living from their activities is no walk in the park. Not every app achieves the success of Angry Birds, Cut the Rope, or Fruit Ninja. Putting aside the issue of getting a mobile app discovered and downloaded, developers, especially on Android, are finding it increasingly difficult to generate any significant revenue from their apps.
Kindle Fire To Heat Up European Tablet Market; What Can Advertisers Expect?
Did Amazon's Kindle Fire cost Apple some holiday iPad sales? Only Amazon knows. However, reports coming in over the last days indicate that Kindle Fire sales outpaced most analysts' forecasts. What's more, the new tablets device is seeing ad impressions grow at an average double-digit daily rate since its launch in the U.S. market in November, a data point that could mean the imminent release of the Kindle Fire in Europe could do more than burn up iPad sales. It may mark a seismic shift in how brands and sellers approach marketing in the mobile channel.
A raft of recent developments supports the observation that this device is indeed a game-changer, starting with buoyant sales numbers that have exceeded everyone's expectations. Barclays analyst Anthony DiClemente (via All Things Digital) has upped his original estimate of 4.5 million units sold last quarter to 5.5 million. Piper Jaffray is convinced Amazon is on track to sell 10-12 million Kindle devices (Kindle and Kindle Fire), up from the initial estimate of 9 million units. Meanwhile, analyst Tavis McCourt at Morgan Keegan has downgraded his iPad sales forecasts for the quarter from 16 million units to 13 million. (Again, sales lost to Kindle Fire.)