Mobile Internet Advertising Rising Fast To Eclipse Desktop In 2017

Mobile Internet Advertising Rising Fast To Eclipse Desktop In 2017

Advertising & Brand Mobile Research
5 min read

Mobile isn’t just causing a seachange in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month. The forecast, upgraded from numbers the company published in June, still expects mobile advertising to overtake desktop–but the new forecast predicts this will happen much sooner.

Mobile: The Great Connector (Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness, Vol. 2, 2016)

Mobile: The Great Connector (Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness, Vol. 2, 2016)

Advertising & Brand Books
9 min read

In Volume 2 of this resource, which I wrote in partnership with the Mobile Marketing Association (MMA UK), we explore how location data and context are coming together to enhance the entire marketing cycle. From strategies to re-imagine and hyper-personalize the customer experience, to ways brands can use mobile to super-charge offers linked to consumer context, this resource helps marketers choose the appropriate channels and approaches that will allow them to satisfy people’s growing requirement for personalized and relevant brand communications in the “mobile moment.”