5 min read
October 4, 2016,
By
Peggy Anne Salz
Mobile isn’t just causing a seachange in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month. The forecast, upgraded from numbers the company published in June, still expects mobile advertising to overtake desktop–but the new forecast predicts this will happen much sooner.
9 min read
February 10, 2016,
By
Peggy Anne Salz
In Volume 2 of this resource, which I wrote in partnership with the Mobile Marketing Association (MMA UK), we explore how location data and context are coming together to enhance the entire marketing cycle. From strategies to re-imagine and hyper-personalize the customer experience, to ways brands can use mobile to super-charge offers linked to consumer context, this resource helps marketers choose the appropriate channels and approaches that will allow them to satisfy people’s growing requirement for personalized and relevant brand communications in the “mobile moment.”
8 min read
March 5, 2015,
By
Peggy Anne Salz
Millions of mobile apps, billions of users and trillions of sensors add up to countless opportunities for brands and marketers to deliver relevant experiences and advertising — provided they can 'listen' to the data signals that indicate user intent.
6 min read
December 20, 2013,
By
Christof Wittig
As many know, the mobile advertising market is a crowded space, with over 400 ad networks...
10 min read
June 15, 2012,
By
Peggy Anne Salz
Mobile is redefining our daily lives and mobile behavior, becoming the device we reach to for...
