October 25, 2022
Rory Geoghegan YouNow, shares how deep personalization, honest feedback and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. Social apps and platforms thrive and grow when the communities they power are enabled to create and share. But how can marketers encourage creators to create? What are the incentives that trigger action, drive loyalty and fuel the fandom that brings creators and audiences close together? As part of our Reimagine Growth series sponsored by @CleverTap , our host Peggy Anne Salz talks with Rory Geoghegan @YouNow , a live streaming platform where anyone can stream, meet people and interact in real-time.