Farhad Divecha, Managing Director at AccuraCast

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms. Our host Peggy Anne Salz catches up with Farhad Divecha, Managing Director at AccuraCast, one of the longest running independent search and social media marketing agencies in the U.K., to discuss his pick of some useful AI tools your business can start using right now. He focuses on the tools (such as Act-On and Salesforce’s Pardot) marketers can employ to send automated emails en-masse with a personal touch. Finally, Farhad weighs in on some of the topline trends in marketing automation, and details work his own company is doing to help marketers unite their business performance from different channels (such as Facebook, Google Ads and LinkedIn) on one platform and manage campaigns seamlessly across these platforms.

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