Join Me At Zee MELT 2020 To Define The Future Of Marketing
Shift Marketing Strategy To Acknowledge New Reality
Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.
How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19
These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.
Empowering Women To Fix The Broken Rung
A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.
Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others
To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020
A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.
Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs
How Fast Is Fast Enough? Mobile Load Times Drive Customer Experience And Impact Sales
These Three Women Demonstrate How Gender Diversity Works
Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation...
3 Ways To Make Money From App Engagement
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to...
How AI And Data Are Allowing The Associated Press To Tap New Revenue Streams
Massive Mobility Trends And How They Impact The Enterprise
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Cognitive Unites Mobile And Digital To Deliver Personal Experiences
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.