Dutch Games Association’s Martine Spaans On The Meaning Of Games And Their Evolution In Blockchain
Blockchain gaming: a flash in the frying pan or an auspicious opportunity for the gaming industry? Gaming expert Martine Spaans leans toward the latter. In this episode, our cohosts, Peggy Anne Salz and Brian Baglow, sit down with Martine to discuss this controversial...
Gameloft’s Claudia Trujillo On Tuning-Up The Truth About ASO And UA
Last week, we discussed the post-privacy world with a data carnivore. This week, we met with an ASO maestro. Claudia Trujillo, ASO expert at Gameloft, sits down with Peggy Anne Salz in this episode to bust myths and explain how she blends art and science to create a...
Kooapps’ CK Wang And Mintegral’s Shobeir Shobeiri On Increasing ARPDAU By 40-80% With In-App Bidding
According to Kooapps Co-Founder and CEO Chun-Kai (CK) Wang, ad monetisation needs to shift toward a more unified approach. Games need to monetise off ads and in-app purchases. Luckily, maximising the ad side of game revenue is easier than ever with in-app bidding. In...
Outfit7’s Nina Oblak & Kayzen’s Ryan Goeden On Harnessing Split Testing To Develop Winning Campaigns
Global game developer Outfit7 is reaching new audiences and taking control of its data with its unique approach to A/B testing. In this episode, Peggy Anne Salz meets with Nina Oblak, Outfit7 ASO Team Lead, to discuss how the company uses split testing beyond...
AppQuantum’s Victoria Beliaeva and Alexey Gavrilov On How To Identify And Build A Hit Game
A hit game doesn’t wait for user feedback until after publishing; a hit game integrates it during development. AppQuantum, a mobile free-to-play game publisher, collects that feedback. Whether through creatives testing, monetisation strategy, or by measuring session...
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin’s Andrey Kazakov
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with @AppLovin ‘s Andrey Kazakov Non-gaming apps are hot in the app stores – and the numbers are impressive. They recently surpassed Gaming to top the US app revenue charts for the first...
Looking to TikTok For Trends and Product Madness’ Alex Haley On Live Ops Made Simple
Our host Peggy Anne Salz is on the ground at PGC London 2023 again this episode, where she chats with two experts in live ops and trend analysis. First, we meet Alex Haley, Principal Games Operations Manager at Product Madness, one of the largest mobile game studios...
How Bayer Is Unleashing Creativity—and Breaking Taboos—in Consumer Healthcare
If you’ve recently seen a memorably provocative consumer healthcare campaign and thought, I can’t believe they went there, chances are you were looking at a brainchild of Patricia Corsi. She’s the Chief Marketing and IT Officer at Bayer Consumer Health, part of Bayer...
Make Your Business “Disruption Proof” By Empowering Middle Managers To Take Charge Of Change
Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan for the worst....
Make Your Business “Disruption Proof” By Empowering Middle Managers To Take Charge Of Change
Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan for the worst....
Empowering Middle Managers
“Managing change” in an ever-changing world is now the universal job description. Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders...
Inspiration From A Rising Female Leader On Solving The STEM Gender Gap
Research suggests that companies with both men and women in leadership roles outperform those with male-dominated corporate hierarchies. Although women have made modest gains in C-suite representation in recent years, one of the largest obstacles remains the critical...
Why Understanding Consumer “Tribes” Formed By Covid-19 Will Help You Do Business Better
The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging. From here on, marketers need new models. We get inspiration from Rosie Hawkins, Kantar’s Chief Offer and...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.