Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franchise”
The path to profitable growth is fraught with tough choices. Studios can net new audiences by pumping out new titles and features at the pace of change, or they can push the envelope (and extend the lifecycle of their legacy title) with content, Live Ops and real-life...
Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach
During the hypercasual reign, short-term metrics, like the seven-day LTV curve, were the golden standard for an app’s scalable potential. Now, looking further down the road and building an environment that encourages players to set down roots for 30, 60, or even 365+...
MY.GAMES’ Elena Grigorian On Smart Strategies To Stay Afloat During This Industry Downturn
In a time when investors are calling for prudence and playing it safe, one company has managed to not only persevere but prevail. Elena Grigorian, CEO of MY.GAMES, joins hosts Peggy Anne Salz and Brian Baglow to explain the key strategies and developments that...
ConsultMyApp’s Mike Rhodes On 4 Smart Strategies To End Q4 With A Bang
If your ASO strategy isn’t motivated by real-time data insights that dive deeper than traditional tools to provide hourly insights into hot keywords and trends, you’re missing a massive opportunity. This is top-of-the-list advice from Mike Rhodes, CEO and Founder of...
Crafting Compelling CTV Creatives That Convert With Vibe’s Arthur Querou and Adjust’s Gijsbert Pols
To effectively make brand voices heard, marketers need a channel that drives traffic while combatting ad fatigue. CTV hits both marks and spells massive opportunity — provided you understand the platform and how to nail the creative. Arthur Querou, Founder and CEO of...
Now You Can Stop App User Churn Before It Starts — And Adikteev’s Kate Lovejoy Shares How
Predicting which users are likely to churn is a superpower that app marketers can wield — if they have what it takes to identify users highly likely to churn early in the game and keep them active longer. Fortunately, marketers have both in a new engine that predicts...
Angus Lovitt And Hong Nguyen On SpaceApe Games’ Smash Success With Automated Forecasting
Automated forecasting isn’t just about saving time and money. It’s about finding a gap in the market and going after it. With all the facts on the table, teams can decide early whether to keep, kill, or crank up the effort on a game. Ramp’s automated forecasting tool...
Angus Lovitt And Hong Nguyen On The Fundamentals Of An Effective Forecasting Framework
Good forecasting is necessary to predict performance or make tough decisions about your game. But it’s not just about the numbers. Winning demands a single source of truth, insights into real-time data and a departure from the timework tools and approaches that...
Tactile Games’ Plamen Stefanov On Bringing Breakout Success To Your Casual Game
Tactile Games’ User Acquisition Manager, Plamen Stefanov, joins our hosts, Peggy Anne Salz and Brian Baglow, to showcase how small teams can make big waves in the gaming community. You might recognize Tactile from its hit game, Lily’s Garden, which has generated...
Mystic Moose’s Mike Levine On Cross-Platform Games And Custom Collectibles
Mike Levine, founder and CEO of Mystic Moose, an indie game studio and publisher, joins us on the PG.biz Podcast to discuss Mystic Moose’s newest game, Mojo Melee — a cross-platform, multiplayer PVP auto chess game — that weaves together a strong narrative and player...
DoubleDown Interactive’s Faith Price On The Sweet Spot For A Successful Soft Launch
A longtime board game lover and superstar marketing strategist, Faith Price understands what drives user retention and how to coordinate a killer soft launch. She shares her launch expertise with the PG.Biz audience this week. In this episode, Faith, Director of...
Hashbang Games’ Robert Burnett On Equipping Indies With AAA Strength With A Cross-Platform Approach
Nicknamed by our cohost Peggy Anne Salz as the Medici Man for his numerous talents and cross-industry experience, our guest this week has worked on both the publishing and the development sides of gaming. He predicted that social connectivity and games would go hand...
Solid Bash’s Matthew Zoern On An Approach That Amplifies A Game’s “Fun Factor”
Matthew Zoern, Head of Studio at Solid Bash, outlines what developers can gain from identifying “the fun factor” — the core component of Solid Bash’s “features-based iterative process.” Matthew reveals how his team meld aspects of...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.