Rise and Play’s Sophie Vo On The Skill You Can’t Overlook When Scaling Your Studio
A seasoned games professional with over 15 years of experience at top-grossing studios, including Rovio, Voodoo, and PlayStation, Sophie Vo knows the drill and how to drive success. But she also learned first-hand that companies can only go from good to great when...
AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance
For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a...
Inside Nostra’s Game-Changing Lock Screen Experiences
Whether it’s webshops, alternative app stores or multiplatform, the race to find more ways to get your game in front of more users is real—and so is the competitive edge you achieve if the channels you choose put the player experience first. In this episode, we zoom...
Designing For The Future: Tech, Inclusivity, And Authenticity
Creativity powers connection and conversion, offering brands an edge, especially in a post-privacy world where performance marketing can miss the mark. But what is the creative process, how can it be made accessible, and what steps does your brand need to take to...
Metaplay’s Teemu Haila On Scaling And Saving Smaller Studios $1 Million/Year With One SDK
It used to be that big wins demanded deep pockets. Now, achieving success on a shoestring budget isn’t the exception but the rule. It all comes down to one question: how much are you spending on your backend? This week’s guest estimates that studios spend an average...
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
It’s time to ditch traditional tools and adopt a fiercely customer-centric focus—or risk losing your customers altogether. This is unchartered territory for most marketers, and we get much-needed inspiration and direction from Paul Meinshausen, Co-founder and CEO of...
Game On: How Copper Banking Levels Up Financial Literacy
When dealing with younger customers, some banks employ predatory practices and capitalize on their lack of financial knowledge. Copper Banking does the opposite. Copper Banking’s CEO and Co-Founder, Eddie Behringer, takes the mic this week to explain how his app...
Tripledot Studios’ Akin Babayigit On Understanding The Business Behind Great Games
Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder...
Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation
For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary...
Webshops, IP In AI, And Avoiding Apple’s Commission Fees: The Full PGC London Wrap-Up
How did Yahtzee break revenue records? What’s up with webshops, and are subscription models shaping up to match past hype? We answer all these questions and more in this episode of the PocketGamer.biz Podcast live from the floor of PGC London. Host Peggy Anne Salz...
Innogames’ Strategy To Extending The Lifespan Of Legacy Games
Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into Live-Ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they...
How Europe’s E-Commerce Innovators Lead Shoppers To The Finish Line
The retail industry is evolving at an unprecedented speed, driven by an unpredictable economic climate, a proliferation of digital platforms and a paradigm shift from generating sales to elevating customer experience. Granted, budget-conscious shoppers may be more...
Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA
Profitable UA is about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers can manually parse through data to predict who is the best fit. But ultimately, this approach eats up marketers’...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.