Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.
These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.
A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.
To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
[READ ON & LISTEN IN]
A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.