To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
[READ ON & LISTEN IN]
Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.
Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.
Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.
In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising, a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.
Mobile is at the core of an increasing number of healthcare services and solutions. This trend is hardly surprising considering how online technology has already impacted the relationship between the pharma industry and physicians, and - more importantly - the interaction between healthcare professionals and their patients.
Editor's note: We kick off regular and in-depth coverage of how mobile is transforming health care and treatment in developed and developing markets with Dr. Phillip Olla, a visionary and entrepreneur creating an ecosystem that leverages mobile devices and networks to improve diagnosis and treatment.
The mobile revolution has been hailed as the enabling force for emerging markets and developing countries to become more active participants in the global economy. Given the right tools and environment, people can harness mobile technology to leapfrog more developed countries, creating services that address local problems and issues, and ultimately close the digital divide.