Make Your Business “Disruption Proof” By Empowering Middle Managers To Take Charge Of Change
Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan for the worst....
Inspiration From A Rising Female Leader On Solving The STEM Gender Gap
Research suggests that companies with both men and women in leadership roles outperform those with male-dominated corporate hierarchies. Although women have made modest gains in C-suite representation in recent years, one of the largest obstacles remains the critical...
Why Understanding Consumer “Tribes” Formed By Covid-19 Will Help You Do Business Better
The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging. From here on, marketers need new models. We get inspiration from Rosie Hawkins, Kantar’s Chief Offer and...
Join Me At PG Connects #4
As the old saying goes, “The show must go on!” And so does business. The mobile gaming industry has come up against a number of new challenges this year, and it’s more important than ever that we are able to share our experience and expertise. That’s why I’m excited...
Join Me At Zee MELT 2020 To Define The Future Of Marketing
Shift Marketing Strategy To Acknowledge New Reality
Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.
How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19
These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.
Empowering Women To Fix The Broken Rung
A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.
Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others
To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020
A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.
Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs
How Fast Is Fast Enough? Mobile Load Times Drive Customer Experience And Impact Sales
These Three Women Demonstrate How Gender Diversity Works
Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation...
2023 Mobile CX Trends
A masterclass with Peggy Anne Salz and Sunny Rao. Discover six mobile CX trends you need to know.
Thursday, 13th October 2022
11am BST | 12pm CEST
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