Empowering Women To Fix The Broken Rung

Empowering Women To Fix The Broken Rung

Strategy & Business
17 min read

A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

Podcast Strategy & Business
2 min read

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Apps & Marketing Strategy & Business
18 min read

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Massive Mobility Trends And How They Impact The Enterprise

Massive Mobility Trends And How They Impact The Enterprise

Strategy & Business
8 min read

Enterprise mobility broke boundaries and set records in 2016 - and this continues in 2017. With employees now leading the smartphone revolution, businesses are subsequently finding ways of leveraging the latest mobile (and other) technology to improve processes, reduce costs and connect staff. And as the mobile landscape continues to shift, understanding the latest trends, and how they can be incorporated, has never been so vital. Here are the 4 massive mobility trends you should keep top of your radar.

Cognitive Unites Mobile And Digital To Deliver Personal Experiences

Strategy & Business
8 min read

Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.