Our host Peggy Anne Salz from MobileGroove catches up with Fabien-Pierre Nicolas, Head of Global Growth at machine-learning driven news discovery app SmartNews, to discuss how marketing to all sides is the best way to boost UA in the ‘Age of Trump.’ Fabien also talks about his mission to eliminate the filter bubble in news consumption, and how his approach to ad creatives have helped in that effort. Finally, he shares tips to improve user acquisition and engagement, recalls how a clever change in font allowed his team to double the conversion rate on Google Play in just four weeks, and reveals the many other surprising shortcuts and accomplishments that earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.