12 min read
May 23, 2017,
By
Peggy Anne Salz
Users are searching for your app using keywords – but they are increasingly looking for your app because they know it by name.The good news: app developers no longer need to be convinced that building a brand – and cultivating an engaged community of brand advocates to spread the word – is their number one priority. The not-so-good news: there is no one-size fits all and the channels you leverage will depend on the developer’s app marketing and UA objectives.
14 min read
June 13, 2014,
By
Peggy Anne Salz
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?
9 min read
May 19, 2014,
By
Peggy Anne Salz
Social media marketing authority Ken Herron offers solid advice with a twist, comparing...
15 min read
September 12, 2013,
By
Ken Herron
What is “success” on social media? Your social media marketing is successful when it consistently...
16 min read
July 9, 2013,
By
Ken Herron
Who knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our...
15 min read
May 9, 2013,
By
Ken Herron
You should write a book. Yes, you! In an age where every organization, brand, and product has a...
19 min read
December 20, 2012,
By
Ken Herron
Customers talking about you on social media can “make” your brand – and destroy it. People are by...
19 min read
May 10, 2012,
By
Ken Herron
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the...
18 min read
April 5, 2012,
By
Ken Herron
[Spoiler alert: The answer is co-publishing!]
You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic.
Thank you for your question. At the risk of hyperbole, it is impossible to overstate the importance of social media in magnifying both the reach and the impact of your content, regardless of whether it is a formal presentation or your regular blog post (like this one!).
9 min read
February 8, 2012,
By
Ken Herron
Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn? Ha! Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing customers, brand fans, and worthy competitors are having everywhere on the Interwebs can be daunting.
But, it has become a critical requirement for all marketers. Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks. Get ready for the rise of Slideshare, Quora, Tumblr, Path, Pinterest, Gentlemint,
16 min read
February 7, 2012,
By
Peggy Anne Salz
Every week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo 'assignments' to the community of app users. The upshot is user-generated content that impresses on two counts: media (newspapers, magazines, online) have fresh content and people earn money for their photos. What's more, the app is plugged into an ecosystem that manages right and makes payments.
It is refreshing to see such a well-executed strategy and end-to-end ecosystem, so I caught up with Niko Ruokosuo, the brains behind Scoopshot, which is also owned by Helsinki-based P2S Media Group Inc. Niko — acts as the CEO of the company and is in charge of the company’s internationalization efforts, business development operations and marketing — has a long track record in the media industry and held executive positions in companies including: the Saudi Research and Marketing Group, one of the largest media organizations in the Middle East, the Finnish magazine publisher Sanoma Kaupunkilehdet and the Los Angeles Times.
9 min read
November 10, 2011,
By
Ken Herron
How DO you measure your social media ROI? And here you thought pondering the answer to life, the universe, and everything was a tall order. My boss asks me this question. He should. It’s what he pays me for. My friends ask me this question. What can I say? I have some pretty geeky friends. Even complete strangers in line at my local Smog ‘N Go ask me this question. Yeah, it’s that kind of neighborhood.
With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just "want", but *need*, to accurately measure the return – the ROI – of our investments in social marketing. Here’s my answer.
11 min read
August 1, 2011,
By
Ken Herron
Thank you for your question. I am sitting here smiling. Social media has been compared to a cocktail party, high school and a Bruce Springsteen song. While each of these different analogies has their merits, I don’t think the writers were thinking big enough. Or hairy enough. Social media is like a big, hairy spider. "Social media is like a tarantula?!", you ask, out of breath from jumping on top of your nearest chair. Yes. It is. Here’s why.
12 min read
July 6, 2011,
By
Ken Herron
And if I do, how can I maintain a "personal" touch?
What a *great* question, thank you! The simple answer is you shouldn't automate ANY part of your social media marketing, communications, product development, customer service, or talent acquisition efforts. At least, not until you understand social media well enough to know exactly how to use each social media channel to connect with your target audience. Yes, it is very tempting to use every tool you can find to reduce the time you spend managing your social media efforts, but think about the irreparable damage you can do to your brand. Do you really want to drive faster in the
