Apps & Marketing

Sam’s Club, Walmart, retail apps, fail whales and the world’s best BBQ sauce

2 min read

Retail isn’t easy but mobile retail has grown enormously over the past 18 months. We chat with the head of product and growth marketing at Sam’s Club, part of one of the world’s largest retailers (yep, Walmart) and a former colleague, now retail app builder. We chat BBQ, augmented reality, growth post-COVID, and the vampires of the mobile world: QR codes.

– Drew Frost: Head of Product and Growth Marketing at Sam’s Club at Walmart
– Matt Hudson: founder of BILDIT, a mobile app e-commerce platform

As always, co-hosts John Koetsier and Peggy Anne Salz get their best tips about growth, retention, and mobile marketing strategy. We also discuss the role of mobile apps for bricks-and-mortar retailers, the most important parts of a retail app to highlight in advertising and marketing campaigns, and what is changing in mobile growth in 2021.

Catch up on other episodes of Mobile Heroes Uncensored here.